Desa Parkcity’s recent success of Park Regent and Park Place has testified its popularity among investors and own-stayers in this difficult property cycle. You all should know the reason well because we have covered it in many of our previous reviews. Anyway, if you want us to summarise in a sentence, it has to be “location, amenities, unique product offering, fantastic execution of masterplan and most importantly community living lifestyle.
Pricing Driver ~ Intangible Value: Community and Social Status
The critical factors above have created the intangible values of Desa Parkcity, which are “Community and Social Status”. It helps to attract more affluent owners to join the community and lift the property value to next uncharted territory every year. We still observed the incremental value in landed property here during 2020 Yup, the value that many of you will never agree with, if you are solely value it based on product comparison with other developments or township.
“Location, Location, Location” – No Longer Sufficient in Affluent Market
Why these buyers willing to pay RM4-5mils for DPC condominium (Park Regent) or terrace house (Mansions)? Every financially strong developer can build a nice looking property, greenery or beautify park, and grand common area in their township, but “quality community”. To get this, developer needs to know exactly what the affluent market needs and their expectation. So, location, location, location no longer sufficient. Please read our previous reviews to know more why Desa Parkcity can transform the bad perception of Kepong to be one of the most popular townships for affluent market in Malaysia.
