INTRODUCTION OF BANGSAR SOUTH
Background
Ask a local person born and bred in Klang Valley, they wouldn’t relate Bangsar South as a part of Bangsar. It was an area filled with squatters with minimal road access until YTL Land came in to develop Pantai Hillpark in the early 1990s. Subsequently, UOA unveiled the Bangsar South Masterplan in the 2000s and transformed the area to what everyone now knows as Bangsar South.
In this review, we will not cover the location, accessibility, infrastructure, surrounding amenities, as it has been covered in our previous overview of Bangsar South in https://propcafe.net/bangsar-south/. It is recommended that you read the Bangsar South overview review in conjunction with this review.
Bangsar South vs Other Integrated Developments
Integrated developments combining Retail, Office and Residential elements have been a key strategy for property developers to unlock value from their undeveloped land and create perceived or actual value to better monetise their land cost. Following the success of the successful integrated developments of KL Sentral (MRCB Land), Mid Valley City (IGB Group) and Bangsar South (UOA), the more recent new launches of integrated developments are by no means cheap. Recent examples (excluding ultra-premium iconic developments such as TRX and KL118) are as follows:
Laurel Residence covered under this review is priced from RM715psf and is competitively priced, given the maturity of Bangsar South, relative to other integrated developments outline above.
As an integrated development, UOA has connected the various components in Bangsar South well via the various link bridges between the LRT, offices, retail and residential (proposed) components where possible. This improves the integration and walkability of the living and working community in Bangsar South.
